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The campaign demonstrated the power of collective action, as an enthusiastic and committed team came together with a shared purpose to restore pride, cleanliness, and dignity to the streets of our historic city. Activities included sweeping streets, managing waste, and collecting litter along key marathon routes, ensuring a clean, safe, and welcoming environment for athletes, visitors, and residents alike. This initiative went beyond environmental responsibility; it reinforced the values of active citizenship, partnership, and community ownership. By working hand in hand, government, stakeholders, and community members proved that when we unite around a common goal, meaningful and visible change is possible. As Kimberley prepares to host runners and spectators from across the country, the Clean-Up Route Campaign stands as a testament to our commitment to sustainable development, tourism promotion, and economic growth. A clean city is not only a source of pride but a catalyst for opportunity, investment, and positive visitor experiences. |
Communication

The Department of Economic Development and Tourism, in collaboration with the municipality, key stakeholders, and the local community, successfully hosted a two-day Clean-Up Route Campaign as part of the build-up to the prestigious Diamond and Dorings Big Hole Marathon, set to take place on Saturday, 22 November 2025, in Kimberley.