“Fly the flag for football” campaign is an initiative targeted at multiple stakeholder audiences with the primary objective to mobilize the domestic market behind the 2010 Fifa World Cup and Bafana Bafana.
The common message will be to encourage the public to fly the national flag as a symbol of our country’s pride and unity. The national flag is an important symbol of our country that is used for purposes of the recognition of South Africa beyond our borders. It’s a symbol that is used to mobilize society behind our national football team and generally the World Cup. South Africans must honor this national treasure by way of using it to unite our people and create a sense of national pride and ownership by flying the flag.
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